Ranking The Barriers

Ranking The Barriers

The purpose of current research is to rank the barriers for exporting the new products of

plaster factories in Semnan to the international markets using fuzzy technique of AHP.

This is an applied research and the statistical population consisted of the managers and employees of commercial unit of plaster factories in Semnan that 30 persons of above population were selected as the sample through purposeful sampling.پ

The research data were collected through the researcher-made questionnaire and they

were analyzed using EXCEL software. The results express that between the internal and

external barriers influencing on entrance of new products of plaster factories of Semnan to

the international markets, the effect of external barriers has been more than the internal

and the information, performance and marketing factors, in order, are as the most important internal barriers of export and the governmental, business,

procedural and environmental factors, in order, are from the most important external barriers of export.

Conclusion

The purpose of doing this research is to rank the export barriers of new products of plaster

factories of Semnan to the international markets that the effective barriers were ranked using fuzzy AHP method.

The results showed that between the internal and external barriers influencing on entrance of new products of plaster factories of Semnan to the international markets,

the effect of external barriers has been more than the internal ones, the researches of Tesfom and Lutz (2006) and Leonido (2004) also studied the export barriers in two parts )

showed that the effects of internal and external barriers are almost equal and the influence of internal barriers is more which is different with the result of current research.

Therefore, the companies existing in this industry in addition to strengthen the internal factors under the company’s control, with regard to more importance of external factors,

repeatedly should sight the market, competitors and all uncontrollable factors of company and by studying t the necessary

governmental and non-governmental executive processes in the export affair, they should make themselves ready for effective presence in these markets.

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Ranking The Barriers